Introducing Navy Soft Shell Minimal Wallets

Ever since I first introduced the Soft Shell wallets, I’ve wanted to add additional colors. But since I have this material custom produced, this introduces a couple of challenges…

First is the requirement that I order A LOT of it. Unlike most traditional fabrics where a distributor sells a few yards or rolls to product manufacturers, I have this material custom produced so need to buy the whole production run or literally a “lot" ;) 

The second challenge is that I can’t see what the colors will look like before I produce the material. Usually you can order swatches, which are small pieces of a material in the colors which are available. Then you just pick the color you like. Instead, I need to define a custom color to be produced. When I did this for the first time producing gray, it was a bit nerve wracking, but once I began to understand the process it actually was pretty cool to basically create exactly what I want.

As I started considering colors, I wanted something subtle and sophisticated, yet with just a bit of a pop of style. As it happened, I was really drawn to the blue of the shirt of one of my favorite tennis players Kei Nishikori so I special ordered it from Japan.
Kei Nishikori

As described in this post about defining our Charcoal color, I have the opportunity to send the factory physical objects as reference colors, then thy'll will produce a “lab dip” based on their color formula which most closely approximates it. At first glance it looks like a normal dark blue, but there are hints of other colors, which are brought out when accent stitching is applied, especially orange (like the collar of the shirt). So I sent this shirt in and waited for the lab dip results…

If you’ve ever tried to color match something, even just with an eye dropper in Photoshop, you know that there ends up being a range of colors so two lab dips were produced to cover this range and I was able to choose between them. Once I put my orange accent thread down on one of them, I knew I had a winner.

The Navy/Orange Soft Shell wallets are now in stock in both Original and MICRO sizes. MICRO RFID and Original RFID are also available for pre-order. They’ll ship out by Oct. 12th or sooner.
Or you can win one NOW for free! Just enter below and we’ll select the winner in a week.

Navy Giveaway 2

I’m really happy with the new Navy addition to the Soft Shell line… and I was careful to select the tone so it also goes well with the current Charcoal and Black products so you can easily mix and match with the Slim Pack.

Would you like to see Soft Shell come in additional colors? Let me know in the comments below!

17 comments


  • Clinton
    Clinton
    September 29, 2017

    Great card and billfold. Like it a lot. Easily carries all necessary cards and passes.

  • Peter Mclaughlin
    Peter Mclaughlin
    September 29, 2017

    Love the slim fold wallet. One day I hope to be able to afford the back pack for when I go on travels with my family. Keep up the great work and making fantastic products.

  • Alberto C.
    Alberto C.
    September 26, 2017

    Best Wallet i ever had, always that somebody notice my slimfold it creates a Great talk about it, i love it! and now in blue.. Wooow! <3

  • Dave Z
    Dave Z
    September 25, 2017

    @Rich @Ron – Cool, sounds like you’re both into the Navy/Gold idea. I’ll consider that. Yeah, lots of school color combos out there.
    @Jerome – Glad you like the wallet and hope you win too!
    @Abishek – Thanks for the input! Yeah, so same color combo as the Tyvek except with this Navy, huh?
    @Diana @Gregory – So glad to hear you’re loving the wallets! I love making stuff that makes your life at least just a little tiny bit better :)

  • Rich Visotcky
    Rich Visotcky
    September 23, 2017

    Color looks great, Dave! Still rocking my soft shell and 2.5 years in it looks like new. Having another color would be fun for changing it up with an outfit.

    Seeing the blue I couldn’t help but want one with yellow stitching to approximate the blue and gold of my WVU Mountaineers! This one would be great for Syracuse, Boise State, etc. fans. Any thoughts about applying different stitch colors to this fabric? Any thoughts to color matching for colleges?



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