Many of you have been SlimFold customers or fans since we started in 2009
while others may have just stumbled across the site recently when looking for a thin wallet. Whether you saw me in San Francisco when I set up my first booth to sell wallets and it rained
… or you backed a Kickstarter campaign for the MICRO Tyvek
Minimalist Wallet, Soft Shell
Minimalist Wallet, or Slim Pack
, it’s certainly been a journey. I’m tremendously grateful
that so many folks have enjoyed using my products.
SlimFold Booth from 2013
But what you may not know is that up until recently I also maintained a full-time career as a mobile user experience designer. It runs counter to the advice most folks give about “taking the leap” into entrepreneurship, but it was definitely the right path for me. And an experience I’m starting to share with others so they can consider whether it’s right for them too.
As the company grew, I essentially had two full-time jobs but was able to manage things by being efficient with my time and getting help where needed. For example, I hired a local fulfillment company to do all the shipping, implemented systems to automatically synchronize our inventory with theirs, and hired some local stay at home moms to help with customer service. But when my son was born almost 2 years ago, I knew I couldn’t do it all… at least not well. So I committed to focusing on Fatherhood and SlimFold.
At first, this was just a trial to see if working only on SlimFold could work both financially and emotionally.
Like any major transition, it took a little getting used to. I remember listening to TGIM
(Thank God it’s Monday) and thinking that the distinction between days had indeed faded… that every day was Monday yet every day was Friday. But I was thankful to be doing what I loved
each day. Well, most days. This was also during the time when I was trying to produce the Slim Pack and there were lots of challenges with producing that many bags in a short amount of time… and then some major snags we hit with trying to ship
the ones we had made.
Now that all the Slim Packs are shipped
and the holiday rush is behind us, I’ve been looking ahead at the coming year and all the products I want to make… and I’m pleased to let you know that I’ve decided to make my focus on SlimFold permanent.
As a designer for major tech companies, I needed to make the best designs I could while supporting their business model and balancing the desires of many stakeholders. While running my own business has a lot more moving parts in terms of the logistics, in many ways the mission is much more simple. Now you’re really the only stakeholder that matters. So in a very real way, I work for you now.
I’m looking forward to continuing to do my best to listen to your feedback and suggestions about the products you’d like to see me make. And am optimistic that if I continue to create compelling solutions, you'll continue to support us.