Quitting my day job- I work for you

Many of you have been SlimFold customers or fans since we started in 2009 while others may have just stumbled across the site recently when looking for a thin wallet. Whether you saw me in San Francisco when I set up my first booth to sell wallets and it rained… or you backed a Kickstarter campaign for the MICRO Tyvek Minimalist Wallet, Soft Shell Minimalist Wallet, or Slim Pack, it’s certainly been a journey. I’m tremendously grateful that so many folks have enjoyed using my products.

SlimFold Booth
SlimFold Booth from 2013

But what you may not know is that up until recently I also maintained a full-time career as a mobile user experience designer. It runs counter to the advice most folks give about “taking the leap” into entrepreneurship, but it was definitely the right path for me. And an experience I’m starting to share with others so they can consider whether it’s right for them too.

As the company grew, I essentially had two full-time jobs but was able to manage things by being efficient with my time and getting help where needed. For example, I hired a local fulfillment company to do all the shipping, implemented systems to automatically synchronize our inventory with theirs, and hired some local stay at home moms to help with customer service. But when my son was born almost 2 years ago, I knew I couldn’t do it all… at least not well. So I committed to focusing on Fatherhood and SlimFold.

At first, this was just a trial to see if working only on SlimFold could work both financially and emotionally.

Like any major transition, it took a little getting used to. I remember listening to TGIM (Thank God it’s Monday) and thinking that the distinction between days had indeed faded… that every day was Monday yet every day was Friday. But I was thankful to be doing what I loved each day. Well, most days. This was also during the time when I was trying to produce the Slim Pack and there were lots of challenges with producing that many bags in a short amount of time… and then some major snags we hit with trying to ship the ones we had made. 

Now that all the Slim Packs are shipped and the holiday rush is behind us, I’ve been looking ahead at the coming year and all the products I want to make… and I’m pleased to let you know that I’ve decided to make my focus on SlimFold permanent.

As a designer for major tech companies, I needed to make the best designs I could while supporting their business model and balancing the desires of many stakeholders. While running my own business has a lot more moving parts in terms of the logistics, in many ways the mission is much more simple. Now you’re really the only stakeholder that matters. So in a very real way, I work for you now.

I’m looking forward to continuing to do my best to listen to your feedback and suggestions about the products you’d like to see me make. And am optimistic that if I continue to create compelling solutions, you'll continue to support us.


  • Ofer
    February 12, 2018

    Fantastic news, Dave. Amazing products as always.
    Waiting to see what the (minimalistic) future holds (Dopp Kit!).
    Keep ’em coming!

  • Kara Harrington
    Kara Harrington
    February 05, 2018


  • Dave Z
    Dave Z
    February 05, 2018

    @Steve @Prashant @Ahmed @Kiera @SCWan – Thanks so much for your support and kind words! Yep, would like to do a taller version as well. The Slim Pack was a labor of love so glad you guys enjoy it!

  • Steve Mariucci
    Steve Mariucci
    February 01, 2018

    Great job balancing life and delivering amazing products. The Slim Pack is not only the best backpack I have ever had, its one of the best products I have every had!

  • Prashant K
    Prashant K
    February 01, 2018

    Congratulations Dave! This is great news. I own a Slimpack, the Original Soft Shell and the Nano Soft Shell. Such great products and I’m glad that this is now going to be your full time effort. All of us can now look forward to cooler Slimfold products more frequently. My best wishes.

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