Designed and made in California

It’s been interesting to hear how the reaction to the fact that we make our products in California has changed since 2009. Initially, it wasn’t surprising because we were really small and just selling things at booths in local design street fairs. Folks weren’t expecting these things to be coming in on container ships.

Over the next few years, people got used to the fact that more and more of their products were made abroad. So folks seemed to find it refreshing to hear that we still made SlimFold wallets in USA.

Made in USA Minimalist thin Tyvek MICRO wallet
Recently, with the rise of Amazon, private labeling, and drop-shipping, more and more small companies have been importing their products. And the reaction from other business owners and some new customers to the fact that we don’t has been one of genuine surprise and confusion. The first thing they say is, "Why?”

So I thought I’d reflect on that a bit and explore just a few of the reasons that companies make things locally...

Marketing
For many companies the answer begins and ends with marketing. They want to be able to say they make their products in a particular place and try to make the economics work. For leather handbags to say they’re made in Italy, companies have gone so far as to make their products in China but not connect the handle to the bag. Then this “final assembly step” which technically defines its origin is done in Italy, along with sewing in the “Made in Italy” tag. 

Product Quality
While I am proud that my products are made in the USA, the fact that they’re made here has a bit more to do with the organic nature of how I partner with local shops to bring my products to life. 

Bob's Foam

I tend to solve design problems by applying advanced production techniques and I’m continually amazed by the local companies I discover who have the equipment I’m looking for and the expertise to get amazing results with it. In this way, the product design and quality is usually enhanced by this collaboration with the actual makers.

By integrating these local companies into the late stages of prototyping, and often using the same providers for both prototyping and production, the transition into manufacturing is seamless and quality remains high. 

Contributing to the Local Economy
For whatever reason, most of the companies I end up working with are Father-son teams… or in one case, a daughter who became the CEO. But I don’t see it as doing any favors for these companies. Instead, they’re almost extensions of my team who I depend on at least as much if not more than they depend on me.

Is it important to you?
One of the reasons I’ve begun to think about this more is based on customer feedback. There are some customers who would rather pay a lower price, so interpret the fact that we make our products in California as a needless extra expense for them. I can understand this and also wish more folks would be able to afford and enjoy what we make. 

As it stands now, making these products locally is integral to the design process and location of the labor can’t be substituted 1:1. So the existence of the products is an extension of the design process, which happens to take place in California. More like growing grapes for a wine in a particular place than the formula for coke which can be made anywhere.

That’s not to say it would be impossible to transplant our process and manufacturing somewhere else, but we’re currently focusing our efforts on developing new products instead.

So that’s my current thinking on why we make stuff here. Just like I don’t see myself as doing any favors for our local partners by making our products here, I hope you can also see the value in the products we create regardless of where they’re made.

I’d love to hear your thoughts on the topic in your comments below….

26 comments


  • Don C
    Don C
    April 15, 2018

    There are a lot of imported RFID wallets made outside the states. Fact is, none of them have the design, uniqueness, or the quality of your product. “The enjoyment of quality remains long after concerns about the price are forgotten.”

  • Dave Z
    Dave Z
    April 12, 2018

    @Steven – Cool that you manufacture in California too! keep up the good work!
    @Ken – As Steven mentions, it’s expensive to do business here but there are lots of benefits to efficiency, collaborations, and quality of life to keep things local.

  • Ken E
    Ken E
    April 12, 2018

    Great blog. Actually, you are to be commended for your willingness to endure – for what I’m sure – are rather oppressive business taxes and regs at all levels, in order to oversee the whole process and engage the local businesses and vendors here at home. I’m not rich, but I go out of my way to find quality products that I know will last. My Slim-fold is indeed unique, and I always have cashiers commenting on it – and the fact that it’s engaging talents and labor in CA is a definite plus.

  • Steven Bryant
    Steven Bryant
    April 11, 2018

    I am proud that you make your wallets in the USA. I know it sounds s not always easy. I have a line of vests, ties and cummerbunds (men’s formal wear accessories) that are all manufactured in San Diego. I have to pay top dollar (about 20 dollars an hour) but the workmanship is exquisite. I can only sell them as high end products and my profit margin is less than it would be if they were made in China. But not only is it a marketing point, I know the people that it employs and it is the right thing to do. Keep them in the USA as long as you can!!!

  • Dave Z
    Dave Z
    April 11, 2018

    @Chris – Exactly, making it where it makes sense. And I’m not saying it’s a moral issue either or that products can’t be made well abroad. Just depends on the product, scale, and process. Unless the reason for the low labor cost in poor working environments but that’s a whole other topic.
    @David @ awbsky @Jeff @ Mike – Thanks so much and glad you all like your wallets!



Leave a comment

Please note, comments must be approved before they are published