Blog — kickstarter

4 comments

Slim Pack project complete!

It started with a simple question from my wife- What do you want for Christmas? When I couldn’t find a backpack I liked and heard from previous backers that they were also looking for a minimal backpack, I decided to make one.
Initial Slim Pack Sketch
After 2 years of designing and prototyping, I launched the campaign and the response was fantastic. But while folks loved the concept, there were also lots of suggestions for additional features and design elements. One of the great things about Kickstarter is that it facilitates a discussion directly between the customer and creator. When you walk into a department store, you can’t know who the designer behind a brand actually is, much less have a conversation with them. 
The first suggestion was to add just a bit more color… but not enough to distract from the minimal style. So I added two main elements: A bar tack accent stitch on the bottle pocket and some top stitching portions on the shoulders of the bag.
Bar tack close up
On the black bag, these top stitches are also black so it makes it more of a textural element than an overt color contrast. 
Close up of top stitching
The next main suggestion was to consider a charcoal backpack. As it so happened, I was already imagining this as a potential possibility down the road. It’s kind of a big deal to make a new color of Soft Shell since it needs to be custom manufactured and color matched, but I thought that our previous gray wouldn’t look as good for a backpack. So during the design phase of the Slim Pack, I defined a new darker gray and had already ordered it. It came in during the campaign, so I created a prototype Slim Pack. It looked so good, I decided to make this available during the campaign so folks would have the bag they most loved. And the Charcoal/Orange color combination ended up being incredibly popular.
Charcoal Slim Pack
There were also several functional elements that entered into the discussion… is there a clip for keys? What’s the handle like? Based on this feedback, I added a highly functional key clip with a rotating head so it doesn’t get tangled up and long leash so you can unlock a door without actually unclipping it.
Key clip addition
I also upgraded the handles to use an overmolded rubber grip, which is super comfortable in your hand.
Overmolded handle detail
Lastly, folks asked about the stability of the bag if they were active, such as while hiking or commuting on a bike. Some wanted a chest strap but others implored me not to add one since they hate how they dangle. So I came up with something I call Minimal MOLLE, which leverages the spacing of military webbing and allows things like a sternum strap to be added. Other things such as sunglasses or small pouches can also easily be attached.
Sternum Strap
By the end of the campaign, we had over 1,000 backers… which meant 1000 bags to make! This has been by far my most challenging project yet, from both a design and logistics point of view. Each bag ended up taking three times as long to make which also made the cost much higher. Even though we did all we could to make the process efficient, they’re made in a very small shop in San Francisco so are still essentially hand crafted one by one.
Slim Pack Components
The project has had more ups and downs than previous ones, but I can definitely say I’ve learned the most from this one. Sometimes I guess you learn more when things don’t go that smoothly. One of the things I learned was how supportive and understanding my backers have been throughout the process. With all the behind the scenes updates, folks began to feel like they were on the journey with me… and it was their comments along the way that encouraged me as well.
Kickstarter comment
Kickstarter comment
It took a bit of help from everyone to get the project done...
A little help from your little friends
But when folks got their bags, the positive feedback made it all worth it:

"Just wanted to send a quick thanks/kudos for the slimpack…. the air pressure from the plane popped open the person's water bottle…n Everything inside the other bag (nothing important fortunately) was also soaked. Slimpack contents though, including my laptop, were bone dry. So, thanks! Sure glad it arrived before my trip. :)"
- Nathan (Canada) 

"This backpack feels like the last backpack i'll ever own. Its attractive and understated, and i get compliments from people regularly, only to wax "and it's totally waterproof!” Anyway, i just feel like this is an incredibly functional object that makes essentially no compromises. Its the perfect backpack for me. Thank you so much!!"
- Greg W (Brooklyn, NY)

"My wife and I both love our backpacks! Mine works great when on my motorcycle, too. Love the fact that it rides high, not down on my waistline. Whatever difficulties you had in producing this project, just keep it up. This is the best minimalist backpack on the market, by a long ways!!"
- John M (Hixton, TX)

"Hi Dave: I don't like my bag. I absolutely LOVE it. It's so incredibly thoughtful in its design. Minimalist in appearance, but so functional, so light. Beautifully designed with function at the forefront, and yet so robust in its material and construction. You've done a marvelous job. I'm so impressed. This thing is beautiful. I was at the Airport earlier today, and I had 5 different people walk up to me and ask me about your bag. I unwittingly became a Slim Pack evangelist."
-Pablo (Durham, NC) 

"Hello! I took my backpack to our Canada Day Celebration in Ottawa and it poured rain all weekend. Everything in the backpack stayed dry as promised!"
-Evelyn (Canada)

"Hi Dave, I got your backpack and its amazing. Very light and stylish. Thanks a lot for this beautiful bag."
-KLEOPATRA V (Greece)

"Hello Dave, Just want to say, thanks for the bag and wallet, great products."
Alex A (Netherlands)

"Dear Dave, I just wanted to say thank you for creating the SlimPack.
It’s not an exaggeration to say that it has changed my life for the better: Since it’s arrival in late May I’ve used it as a daily commuter pack, used it as an on-board pack on international and domestic flights, used it as a conference bag, and it’s held up brilliantly—including soakings in foul weather where the contents remained toasty dry! I’m carrying both a Macbook Pro and a large iPad with far more comfort, and better posture, than with my previous backpacks."
-Andrew W (Australia)

"Will say, have never received so many compliments on a backpack before!"
-Amanda H (Massachusetts)

Now that the kickstarter bags have shipped, it’s a great feeling to have the project complete but I’ll also miss the process of creation.
Which leads to another question… what should I make next?
0 comments

Accidental Slim Pack Water Test

When I worked as a UI designer, there were several times when I had the opportunity to design for entirely new hardware devices. During the process, we would usually have prototype versions of the devices at various forms of completion. These could cost in the tens of thousands of dollars per unit and there were a handful of times when someone on the team would accidentally have one one fall off of their desk onto the ground. “Drop test!” everyone would exclaim in a half-joking, half-panicked tone. Everyone would be very happy if it passed.

Slim Pack Perfect Backpack Waterproof

Water Test of the Slim Pack Commuter Backpack

Well, a backer recently had the accidental opportunity to put our waterproof commuter backpackthe Slim Pack, through its paces during a flight. As he described:

"Just wanted to send a quick thanks/kudos for the Slim Pack. As it turned out, I received mine the day before we left for a week-long vacation in Mexico.

I had already planned to bring my laptop, so naturally took the opportunity to try out the new pack. Used it as my carry-on, with laptop and some other supplies. What happened next was great. As the slimpack was stowed under the seat in front of me, the air pressure from the plane popped open the person's water bottle sitting in that seat. She didn't notice as it slowly leaked almost a liter of water out beside the seat, directly onto the slimpack.

When I eventually reached for it, I discovered that both it and another bag I had under the seat there were drenched. Everything inside the other bag (nothing important fortunately) was also soaked. Slimpack contents though, including my laptop, were bone dry. (The exterior dried off quickly too.)" -Nathan

In my testing, I can control certain variables such as water intensity and exposure time… but in the field, conditions are more realistic. So far with rain and now this in-flight water torture test, it’s shown to hold up really well in real world scenarios.

Another backer shared his experience:

"Dave, I received my backpack in the very first batch sent. It is incredible. It was put through its paces this weekend at the NAMM show in Anaheim CA during our crazy weather. It handled the rain with no problem, and for those not in CA, this was an exceptional amount of rain. I carried my DSLR and my iPad in it with no fear. Truly impressed with the comfort." -Sam

We’re making great progress on the backorders and they’re coming out great… looking forward to getting them in the hands of the rest of the backers!

1 comment

Slim Pack behind the scenes: One More Thing

Is it "One More Thing" worthy? Probably not, but it is in the literal sense of being a single additional item. Based on feedback from early Beta testers, I made the straps on the Slim Pack rather long to accommodate a variety of body types. So even though the volume of the pack is small, it fits a wider array of people. And it’s easier for anyone to get on and off. But with that change came some later feedback from my #1 Beta tester (my wife), which was that the straps dangled a bit too much if cinched tight on a smaller body. This was a bit more pronounced given the straps are made from hefty 1.5” seat belt webbing rather than the traditional thin nylon.

How to address this? Shorten the straps and it won’t fit some people… keep them long and the ends will dangle. It initially seemed like a mutually exclusive decision for how to design it. In those cases, the options are usually either to identify the best possible default or make something that the user can adjust. But the length wasn’t easily modified by end users given that the ends need to be melted so they don’t fray and then sewn so they don’t slip out of the clip.
Slim Pack Strap Keeper Minimal Perfect Backpack

Then I remembered all of the specialized components which are used extensively throughout the Slim Pack. To select them, I had browsed the catalogs of several manufacturers and the array of pieces available was vast. Sure enough, I found several options of pieces that could do the job and ordered samples of 4 different types. Once I received the samples, one stood out as clearly superior. Though it was twice as expensive as the other options (and I’d need 2 per pack), it had a quality feel and excellent design.

Strap Keeper for Slim Pack Minimal Perfect Backpack

Normally used for military applications, this component is created with a 2-part mold from Acetal plastic. According to DuPont™, this material has the “stiffness and strength needed in parts designed to replace metal.” The finished piece has a slotted back and spring loaded clip to efficiently manage the extra material. But if you’d prefer not to use it, you can remove the strap from the front of the clip or remove the Strap Keeper completely.

For the Kickstarter project, this introduced another challenge… several hundred of the packs were already complete and packaged up. So in the days leading up to Christmas, with the help of my wife and (sort of) with the help of my son, we took each pack out, attached the clips, and packaged them back up again. It took the better part of 3 days, but I felt good knowing that each and every backer would be able to enjoy the Slim Pack to its fullest.

Adding Strap Keeper to all inventory already completed

I’m really happy with this finishing touch, as it helps the bag stay looking neat and polished during use no matter the size of the person using it or how they’re adjusted. I hope you enjoy it too!